Popular artist Taylor Swift pulls her music off Spotify and other streaming services for three years, blaming them for the rapid decline in sales of CDs and other recording formats. In 2014, it attracts 10 million paying members from among its 40 million active users. Spotify pushes forward with a two-sided business model by offering a free, advertising-supported service to attract new users in order to eventually convince them to upgrade to a paid monthly, ad-free subscription service. licensing deals with major record labels, which had previously restricted contracts to experiments in overseas markets. The music industry, then suffering from devastating consumer spending declines, resists Spotify's promise of "unlimited access" to music in favour of the then current fashion of selling digital downloads based on the Apple iTunes model. The Stockholm company publicly launches its Spotify service, offering listeners access to a vast library of recordings rather than making users pay for CDs or downloads of albums or tracks.
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